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Springer Nature
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GTIN
9783658452186
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Dieses Buch analysiert die Eckpfeiler Strategie, Organisation, Personal und Marketing/Vertrieb fr zukunftsfhige Dienstleistungsunternehmen. Die Autoren bieten praxisnahe Strategien fr erfolgreiche Geschftsmodelle. Von effizienten Organisationsstrukturen ber zeitgeme Fhrung bis hin zu erfolgreichen Marketing- und Vertriebsstrategien werden alle relevanten Aspekte behandelt. Mit konkreten Tipps und Handlungsempfehlungen ist dieses Buch ein wertvoller Begleiter fr alle, die ihre Professional Services Firm erfolgreich aufstellen wollen.

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