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Mobilittsverhalten verstehen und verndern
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Marcel Hunecke erklrt die Mobilitt von Menschen aus psychologischer Perspektive. Hierzu werden die innerpsychischen Einflussfaktoren des Mobilittsverhaltens benannt und in ihrer Interaktion mit situationsbezogenen Merkmalen dargestellt. Eine wesentliche Voraussetzung zur erfolgreichen Vernderung von Mobilittsverhalten besteht in der Segmentierung von NutzerInnengruppen. Die hierfr entwickelten Anstze werden vorgestellt und jeweils hinsichtlich ihrer spezifische Vor-und Nachteile bewertet. Weiterhin werden personenfokussierte Interventionen zur Frderung nachhaltiger Mobilittsmuster systematisiert und in ihren psychologischen Wirkmechanismen beschrieben.
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