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Management, absurd
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Begriffe wie Burnout oder Resilienz werden im Management oft und gerne verwendet, ohne jemals kritisch hinterfragt zu werden. Was aber verbirgt sich tatschlich hinter diesen Buzzwords? Und was hinter Evergreens wie Fhrungskrfte und latest Hits wie Generation Y und Social Media? Die Autoren stellen Schlagworte, Stereotypen, Klischees und Mythen kritisch infrage und wenden sich gegen den irrefhrenden Mainstream, gegen verkrustete Stereotypen, gegen einseitige Betrachtungsweisen und hin zu erfolgversprechenden Blickwinkeln, auer Acht gelassenen Phnomenen und empfehlenswerten Gegentrends.
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