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Marketing Review St. Gallen - Jahrgang 2012

Marketing Review St. Gallen - Jahrgang 2012

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658040383
Condition
New
Product Description

Der Jahrgangsband 2012 der Marketingfachzeitschrift fr Theorie & Praxis bndelt alle sechs Ausgaben der Marketing Review St. Gallen (MRSG) in einem Band. Die Marketing Review St. Gallen beleuchtet aktuelle Marketingthemen aus der Perspektive von Wissenschaft und Praxis. Top-Manager berichten ber konkrete Erfahrungen und Strategien aus dem Unternehmensalltag. Professoren der fhrenden europischen Universitten publizieren ihre neuesten Erkenntnisse fr Praktiker gut lesbar aufbereitet. Sie profitieren vom Wissen der Vordenker und erffnen sich neue Perspektiven fr ein erfolgreiches Marketing. Als Themenheft setzt die Marketing Review St. Gallen in jeder Ausgabe einen inhaltlichen Schwerpunkt.

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