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Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031057274
Condition
New
Product Description

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

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