Advances in National Brand and Private Label Marketing
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Product Details
Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031065804
Condition
New
Product Description
This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses.
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