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Akzeptanz von Telematik in der Motorfahrzeugversicherung

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658083618
Condition
New
Product Description

Thomas Sonderegger und Simon Hartmann gehen der Frage nach, welche Rolle Telematik (z. B. Fahrtenschreiber, Crashrecorder) fr die Zukunft der Motorfahrzeugversicherung spielt und wie diese Entwicklung durch Kundinnen und Kunden bewertet wird. Vor dem Hintergrund, dass manche Tarifierungen beispielsweise nach Geschlecht in der EU nicht mehr zulssig sind, knnte gerade Telematik die nchste Generation von Versicherungsprodukten tiefgreifend formen. Die vorliegende Studie zeigt, welche Hrden es zu bewltigen gilt: So besteht in der Schweiz nur eine geringe Nachfrage nach derartigen Produkten. Angesichts dieses Akzeptanzproblems geben die Autoren Handlungsempfehlungen, wie der Aufbau von telematikbasierten Versicherungslsungen dennoch gelingen kann.

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