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Employer of Choice der Generation Y
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Vor dem Hintergrund des demographischen Wandels und dem daraus resultierenden Fachkrftemangel gewinnt die Generation Y (Geburtsjahrgnge nach 1980) zunehmend an Bedeutung. Julia Ruthus nimmt eine umfassende Typisierung der Generation Y vor und stellt deren Prferenzen hinsichtlich eines Arbeitgebers der Wahl als auch deren berufsbezogene Bedrfnisse im Vergleich zu anderen Generationen dar. Sie ermittelt die Entscheidungsparameter hinsichtlich eines Employers of Choice der Generation Y und zeigt anhand der Ergebnisse einer empirischen Untersuchung mit 438 Personen die Unterschiede zu anderen Generationen.
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