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Geschftsmodelle fr Fachverlage in der Weiterbildung

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Brand
Springer Nature
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N/A
Part Number
0
GTIN
9783658047467
Condition
New
Product Description

Hohe Bildungsqualifikationen sind fr einen Technologiestandort wie die deutsche Volkswirtschaft von entscheidender strategischer Bedeutung. Vor dem Hintergrund des demografischen Wandels und des zunehmenden Fachkrftemangels wird der Weiterbildungsmarkt fr Fachverlage daher zunehmend attraktiver. Vor allem durch die Optionen moderner Medien ergeben sich eine Vielzahl an Geschfts- und Kooperationsmodellen mit Weiterbildungsanbietern. Alexander Kolano analysiert berufsbegleitende Weiterbildungsangebote auf wissenschaftlichem Niveau und entwickelt aufbauend darauf mgliche Geschftsmodelle fr Fachverlage unter der Nutzung moderner Bildungsmedien.

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