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Bekanntmachung des Einheitlichen Ansprechpartners

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658051242
Condition
New
Product Description

Die Pflicht zur Bekanntmachung des Einheitlichen Ansprechpartners (EA) ergibt sich rechtlich und faktisch aus der EU-Dienstleistungsrichtlinie, jedoch knnen Richtlinien ihre volle Wirkkraft nur entfalten, wenn die Begnstigten ihre Rechte kennen und diese auch nutzen. Die geringe Inanspruchnahme aufgrund des mangelnden Bekanntheitsgrades des EA kann daher nur mithilfe eines Kommunikationskonzepts gezielt verbessert werden. Anna Rudolph stellt einen didaktisch nachvollziehbaren Bauplan zur Erstellung eines Kommunikationskonzepts dar, das auf die speziellen Anforderungen der ffentlichkeitsarbeit zugeschnitten ist. Die Autorin zeigt den zustndigen Stellen als Trger der EAs - Bund, Lndern, Kommunen und Kammern - wie eine widerspruchsfreie und integrierte Kommunikation im europischen Mehrebenensystem aussehen kann, um zuknftig EU-Richtlinien rechtskonform und effektiver umzusetzen.

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