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Creating Shared Value
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Das Streben nach Shared Value muss die Gesamtstrategie eines Unternehmens bestimmen, damit es durch diesen Ansatz gesellschaftliche Herausforderungen lsen und zugleich seine Profitabilittsziele erreichen kann diese These legt Claudia Fichtenbauer ihrer Forschung zugrunde. Die Autorin erarbeitet ein theoretisches Modell auf Basis der Theorie U nach C. O. Scharmer, die originr als Rahmen zur Kreierung von Innovationen gilt, und untersucht, wie der Strategieentwicklungsprozess zu gestalten ist. Auf diesen Erkenntnissen aufbauend fhrt sie eine qualitative Befragung zur Vollendung dieses Strategieentwicklungsprozesses durch.
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