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Der Einsatz von Social Media in der Eventkommunikation
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Katharina Kern untersucht die Nutzung des sozialen Netzwerkes Facebook in der Eventkommunikation von Marathonlufen in der D-A-CH-Region. Sie leitet daraus Handlungsempfehlungen ab, die es den Veranstaltern in Zukunft ermglichen sollen, Facebook zielgerichteter und damit effizienter und erfolgreicher einzusetzen. Die Veranstalter von Marathonlufen treiben den Ausbau ihrer Social-Media-Prsenzen stetig voran und versuchen sich damit einen Wettbewerbsvorteil gegenber der Konkurrenz zu schaffen. Der Einsatz sozialer Medien in der Eventkommunikation bietet den Veranstaltern eine Vielzahl neuer Mglichkeiten und Chancen ihre Events bekannter zu machen, den eigenen Zielgruppen nher zu kommen und die Verbindung zu ihnen zu strken.
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