Copied Personalakquisition im Spiegelbild der Generationenvielfalt
Personalakquisition im Spiegelbild der Generationenvielfalt
Isabelle Latz analysiert unter Einbezug der Charaktereigenschaften und des Mediennutzungsverhalten die beruflichen Erwartungen der vier Generationen Babyboomer, X, Y und Z. Die Ergebnisse der Arbeit liefern damit Implikationen fr eine erfolgsorientierte Personalakquisition in Anbetracht einer Generationenvielfalt. In Zeiten des demografischen und soziokulturellen Wandels ermglicht die zielgruppenorientierte Personalbeschaffung das Erwecken von nachhaltigem Interesse an Unternehmen.
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