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Der Konsument in der digital-kollaborativen Wirtschaft
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Vita Zimmermann analysiert den Konsumenten als Anbieter seines Eigentums im Hinblick auf Sharing Economy, Kollaborativen Konsum (KoKonsum) und digital-kollaborative Wirtschaft. Die Autorin untersucht, warum Konsumenten selten genutzte Gegenstnde (nicht) anderen auf Online-Plattformen zur Miete anbieten und ob es bestimmte Personengruppen gibt, die eher ihr Eigentum teilen und es an andere Konsumenten vermieten wrden. Es wird gezeigt, dass die persnliche Einstellung die Bereitschaft zur Vermietung (Vermietungserwartung) am strksten beeinflusst, die grundlegende Bereitschaft alltgliche Gebrauchsgter zu teilen jedoch ber alle Personengruppen in Deutschland weiterhin gering ist.
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