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Herausforderung Fachkrftemangel
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Im Hinblick auf den gegenwrtigen Fachkrftemangel untersucht Kathy Krger die Mglichkeiten erfolgreicher Personalrekrutierung unter besonderer Bercksichtigung sozialer Einrichtungen und Betriebe. Die Bedeutung des Personalmarketings, seine Regeln und Instrumente sowie die Einbettung in das betriebliche Personalmanagement werden dargestellt. Die Autorin zeigt die Voraussetzungen fr erfolgreiches Personalmarketing auf und liefert konkrete Handlungsempfehlungen fr die Praxis.
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