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Elektromobilitt als disruptive Innovation
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Timo Strathmann untersucht in diesem Buch, inwiefern die Elektromobilitt als eine disruptive Innovation nach der Definition von Harvard-Professor Clayton Christensen eingestuft werden kann. Dabei zeigt er, welche Herausforderungen sich durch den Aufschwung der Elektromobilitt fr etablierte Automobilhersteller ergeben und welche Implikationen dies insbesondere fr die Geschftsmodelle hat. Es werden einerseits die Disruptive Innovation Theory von Christensen anschaulich dargestellt und andererseits die auf die Automobilindustrie einwirkenden Entwicklungen untersucht. Darauf aufbauend werden spannende Geschftsmodellideen innerhalb der Wertschpfungskette fr Elektromobile abgeleitet.
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