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Mglichkeiten IT-gesttzter Planungs- und Forecastingprozesse in Krisensituationen

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658379520
Condition
New
Product Description

Unser heutiges Marktumfeld unterliegt einer Vielzahl unterschiedlichster endogener und exogener Einflussfaktoren. Neben disruptiven Einflussfaktoren wie Globalisierung und Digitalisierung sorgen globale Krisen zustzlich fr zunehmende Komplexitt, Dynamik und Unsicherheit im Unternehmensumfeld, was dazu gefhrt hat, dass die deterministischen Planungsmodelle der Vergangenheit heute nicht mehr ausreichen und obsolet werden. Vor diesem Hintergrund untersucht der Autor, wie die Planung und das Forecasting ausgestaltet werden mssen, um den Anforderungen an eine Krisenprvention, -frherkennung und -bewltigung in einer von extremer Unsicherheit gezeichneten Unternehmensumwelt gerecht zu werden. Dabei wird das, was bisweilen mit der Digitalisierung des Controllings umschrieben wird, auf den Prfstand gestellt, indem ausgewhlte moderne IT-Mglichkeiten einer kritischen Analyse hinsichtlich ihrer individuellen Eignung fr einen nutzenbringenden Einsatz im vernderten Prozess der Unternehmensplanung unterzogen werden.

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