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Persuasive Mittel in Corona-Prventionsvideos

Persuasive Mittel in Corona-Prventionsvideos

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658426309
Condition
New
Product Description

In diesem Buch werden 199 Videoclips, in denen Gesundheitsbehrden aus 17 Lndern Corona-Prventionsmanahmen nahelegen auf persuasive und gestalterische Mittel hin untersucht. . In einer soziologischen, qualitativ orientierten Medienproduktanalyse kristallisieren sich vier wesentliche inhaltliche berzeugungsmittel heraus, nmlich sachliche Informationen, soziale Einflsse, Zukunftsszenarien und Furchtappelle. Im Rahmen einer Gattungsanalyse werden diese als variable Merkmale der Binnenstruktur erfasst, die auf eine neu entstehende kommunikative Gattung bzw. Form (Corona-Prventionsvideos) hindeuten.

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