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Internet Corporation for Assigned Names and Numbers im internationalen Rechtssystem

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Product Details

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658439910
Condition
New
Product Description

Fr den stabilen und sicheren Betrieb des Internets ist die US-amerikanische gemeinntzige Organisation Internet Corporation for Assigned Names and Numbers (ICANN) verantwortlich, wozu die Koordination der Vergabe von Domain-Namen gehrt. Die Europische Datenschutz-Grundverordnung (EU-DSGVO) dient der Vereinheitlichung des Datenschutzrechts und schtzt die Verarbeitung von personenbezogenen Daten. Dies hat einen Einfluss auf die ffentlich zugnglichen Informationen von registrierten Domain-Namen, deren Verffentlichung die ICANN in ihren Richtlinien vorschreibt. Diese Informationen umfassen personenbezogene Daten wie den Namen, die Postanschrift und die E-Mail-Adresse der Domain-innehabenden Person. Die ICANN nderte ihre Richtlinien, jedoch ist weiterhin die Verffentlichung dieser Angaben mglich. In dem vorliegenden Buch werden die Auswirkungen der EU-DSGVO auf das E-Mail-Marketing und die Verwendung von E-Mail-Adressen fr E-Mail-Kampagnen untersucht, insbesondere in Bezug aufunerwnschte E-Mail-Werbung. Dazu wird die folgende Forschungsfrage gestellt: Welchen Effekt hat die Verffentlichung der E-Mail-Adresse der Domain-innehabenden Person in den WHOIS-Datenbanken auf die Anzahl eingehender unerwnschter Marketing-E-Mails?.

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