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Brand
Springer Nature
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N/A
Part Number
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GTIN
9783658044800
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New
Product Description

Die wachsende Bedeutung von Dienstleistungen fhrt zu einer hheren Serviceorientierung im industriellen Sektor und damit einhergehend verstrkt zu einem Angebot an hybriden Produkten. Andreas Wassmus zeigt mgliche Gestaltungsfelder zum Komplexittsmanagement bei hybriden Produkten auf. Fr den Umgang mit Komplexitt stehen in Unternehmen mit strategischer Positionierung und optimierender und approximierender Rationalisierung zwei alternative Formen zur Verfgung. In einer vertiefenden Analyse der strategischen Positionierung wird der Einfluss der Markt- und Serviceorientierung auf die Leistungsfhigkeit neuer Produkte untersucht. Mittels einer umfangreichen empirischen Studie kann in dem entwickelten Untersuchungsmodell ein positiver Einfluss der Serviceorientierung auf die Leistungsfhigkeit neuer Produkte von Industrieunternehmen festgestellt werden. Darber hinaus werden fr die Praxis Handlungsempfehlungen zur Gestaltung der Serviceorientierung in Industrieunternehmen identifiziert.

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