Copied Online Channel Integration
Online Channel Integration
Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase experience, by combining the online and offline channels. Also, it is unclear if these channel integration activities can actually help multichannel firms obtain a strategic advantage over their online pureplay competitors. Jochen Binder investigates how, why, and to what extent an integrated online channel increases customer value and leads to higher willingness to pay, customer loyalty and purchase intention in a firm's online and offline stores.
Price Comparison
| Seller | Contact Seller | List Price | On Sale | Shipping | Best Promo | Final Price | Volume Discount | Financing | Availability | Seller's Page |
|---|---|---|---|---|---|---|---|---|---|---|
|
BEST PRICE 1 Product Purchase
|
|
$39.99 | $39.99 |
|
$36.00 | See Site | In stock | Visit Store |
Reviews
Questions & Answers
Organisation und Change Management
$74.99
Handbuch der Praxis-Rationalisierung
$59.99
Physics at the Biomolecular Interface
$109.99
Learning and Collaboration Technologies: Games and Virtual Environments for Learning
$59.99
Social Computing and Social Media: Design, User Experience and Impact
$84.99
Dean Acheson and the Making of U.S. Foreign Policy
$109.99
Organisation und Umwelt
$84.99
Affective Intensities in Extreme Music Scenes
$54.99
A Coqu and the Three Wise Men
$5.96
Living with Haemophilia
$39.99
Multiple Epochisierungen
$69.99
Computer Vision ECCV 2024
$64.99
Histological Diagnosis of Implant-associated Pathologies
$27.99
Conservation and Painting Techniques of Wall Paintings on the Ancient Silk Road
$169.99
Neurobiology of Cingulate Cortex and Limbic Thalamus
$54.99
1000 Stickers by Roger Priddy
$11.99
The Mathematics of Coordinated Inference
$54.99
The Control of Tumour Growth and Its Biological Bases
$499.00
Chinese Modernity and the Individual Psyche
$54.99
International Conference on Innovative Computing and Communications
$169.99
Transaktionssysteme
$69.95
Ion-Molecule Reactions
$39.99
Corneal Surgery
$89.00
Off-Grid Water Supply
$37.99
Starlings Law of The Heart Revisited
$39.99
I Survived Hurricane Katrina, 2005: A Graphic Novel (I Survived Graphic Novel #6) (Hardcover)
$18.74
Multiple Criteria Decision Making Methods with Multi-polar Fuzzy Information
$179.99
Advances in Mathematical Fluid Mechanics
$129.00
Arbeits- und Lebenskraft
$74.99
Turkeys Accession to the European Union
$84.99
CHINAGEMA Dynamic General Equilibrium Model of China: Theory, Data and Applications
$179.99
Healthcare Facilities in Emerging Countries
$54.99
Surgical Management of Knee Arthritis
$159.99
Trends and Perspectives in Applied Mathematics
$39.99
Der Bologna-Prozess als Politiknetzwerk
$49.99
Molecular and Functional Models in Neuropsychiatry
$169.00
Lehrbuch der Mathematik, Band 3
$64.99
Steuerung der Effektivitt kapitalmarktorientierter Unternehmenspublizitt
$69.99
Legal Conventionalism
$159.99
Understanding Psychology in the Context of Relationship, Community, Workplace and Culture
$159.99
