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Musik und Werbung
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Zwischen den 1920er und 1950er Jahren waren die Tabakhersteller in den USA fr den musikalischen Inhalt in den wichtigsten Medien verantwortlich. Ihre Werbeagenturen machten nicht nur Reklame, sie waren zudem Booker und Programmverantwortliche. Sie machten Jazz und Swing salonfhig, Snger zu Popstars und entwickelten die allererste Chartshow. Die Werbung beherrschte nicht nur den Content, sie war sogar ein wichtiger Faktor fr die Geburt der Plattenindustrie. Pinie Wang analysiert den Wandel der Musikindustrie aufgrund des Einflusses von Werbung vom Zeitalter der Notenbltter bis hin zu Social Media. Die Autorin hebt die hybride Eigenschaft von Musik in ffentlichen Medien hervor und zeigt, dass Musik als spezifische Form ffentlicher Kommunikation stets mit unterschiedlichen Zwecken verbunden ist.
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