Copied Moderne Konzepte des organisationalen Marketing
Moderne Konzepte des organisationalen Marketing
Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.
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