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Moderne Konzepte des organisationalen Marketing

Moderne Konzepte des organisationalen Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658046798
Condition
New
Product Description

Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.

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