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Artificial Intelligence and Transforming Digital Marketing

Artificial Intelligence and Transforming Digital Marketing

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783031358272
Condition
New
Product Description

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

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