Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Social Media Marketing in Tourism and Hospitality

Social Media Marketing in Tourism and Hospitality

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319051826
Condition
New
Product Description

This book describes ongoing developments in social media within the tourism and hospitality sector, highlighting impacts on both the demand and the supply side. It offers a combination of theory and practice, with discussion of real-life business experiences. The book is divided into three parts, the first of which provides an overview of recent trends in social media and user-generated content, clarifies concepts that are often used in an overlapping way and examines the digitization of word of mouth via online networks. The second part analyzes the impacts that social media can have on traveler behavior for each step in the travel process and also on suppliers, highlighting opportunities, threats and strategies. In the third part of the book, future potential trends deriving from the mobile marketing technologies are explored and possible methods for social monitoring by means of key performance indicators are examined. It is considered how engaging customers and prospects by means of social media might increase customer loyalty, foster electronic word-of-mouth communication, and consequently have important effects on corporate sales and revenues. The discussion encompasses methods to measure company performance on each of the social media in order to understand the optimal mix that will support and improve business strategies.

Available Colors
Available Sizes
1 Offer Price Range: $99.00 - $99.00
BEST PRICE

Single Product Purchase

$99.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$99.00 $99.00

$99.00
See Site In stock Visit Store

Similar Products

Wahlbehandlung und direktes Liquidationsrecht des Chefarztes

$59.99

Advances in Natural Hazards and Hydrological Risks: Meeting the Challenge

$169.99

Reasoning in Physics

$84.99

Psychiatry as Medicine

$109.99

Kaffee und Coffein

$119.99

Die Abduktion in der qualitativen Sozialforschung

$19.99

Einstellungssache: Personalgewinnung mit Frechmut und Knnen

$74.99

Artificial Intelligence in Design

$109.99

The God Debaters

$99.00

WALCOM: Algorithms and Computation

$39.99

Progress in Discovery Science

$39.99

NPY Family of Peptides in Neurobiology, Cardiovascular and Metabolic Disorders: from Genes to Therap

$129.00

Selected Topics of the Theory of Chemical Elementary Processes

$54.99

An Introduction to Plasma Astrophysics and Magnetohydrodynamics

$109.99

IEA International Civic and Citizenship Education Study 2022 Assessment Framework

$59.99

Fundamentals of Powder Diffraction and Structural Characterization of Materials

$84.99

Computer Security -- ESORICS 2012

$54.99

Medien-Frames und ihre Entstehung

$49.99

White Matter Injury in Stroke and CNS Disease

$219.99

Mikrocontroller

$39.99

Luigi Einaudi: Selected Political Essays

$109.99

Neu in der Dialyse

$29.99

Cell and Tissue Culture in Forestry

$219.99

Optimal Control from Theory to Computer Programs

$169.99

Weltpolitik im 21. Jahrhundert

$74.99

Virtual, Augmented and Mixed Reality: Applications of Virtual and Augmented Reality

$54.99

Critical Approaches to Women and Gender in Higher Education

$129.99

Nanostructured Magnetic Materials and their Applications

$109.99

Cryopreservation of Plant Germplasm II

$219.99

The Business Cycle: Theories and Evidence

$109.99

Information Retrieval Technology

$54.99

Reviews of Environmental Contamination Volume 197

$169.99

Magnetic Levitation

$179.99

Einheiten, Masysteme, SI

$44.99

Progress in Industrial Mathematics at ECMI 2008

$139.00

Internationale ffentliche Gewalt

$119.99

Patterns of Chloroplast Reproduction

$84.99

Women, Performance and the Material of Memory

$89.99

Operational Resilience in Finanzinstituten

$54.99