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Dienstleister in der integrierten Unternehmenskommunikation

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Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658053932
Condition
New
Product Description

Mark Joainig untersucht die Rolle von Werbe-, PR-, Online- und Mediaagenturen in der Zusammenarbeit mit ihren Auftraggebern fr eine integrierte Unternehmenskommunikation. Dabei gilt es zu erkennen, in welche Prozesse der integrierten Kommunikation sie als externe Dienstleister eingebunden sein mssen und welche Faktoren aus ihrer Sicht fr eine gute Zusammenarbeit essentiell sind. Ausgehend von den Anforderungen sterreichischer Unternehmen an Agenturen geht der Autor der Frage nach, welcher Kommunikationsinstrumente sich die Agenturen bedienen und welche Herausforderungen und Kompetenzen sie fr sich als Dienstleister sehen.

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