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Merkel gegen Steinbrck
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Die Beitrge des Buches basieren auf einer experimentell angelegten, mehrwelligen Studie im Kontext des TV-Duells zwischen Angela Merkel und Peer Steinbrck sowie des Dreikampfes zwischen Rainer Brderle, Gregor Gysi und Jrgen Trittin im Vorfeld der Bundestagswahl 2013. Ca. 350 Brgerinnen und Brger verfolgten die Debatten an den Universitten Mainz und Koblenz-Landau. Die Daten wurden per Fragebgen sowie den Einsatz von Real-Time-Response-Techniken gewonnen. Daneben wurde eine inhaltsanalytische Auswertung des Duells selbst, aber auch begleitender Twitter-Beitrge whrend des Duells durchgefhrt. Die Beitrge analysieren, wie sich die Kandidaten in den Diskussionen positioniert haben und welchen Einfluss die Diskussionsrunden letztlich auf den Wahlkampf und die Wahl 2013 gehabt haben.
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