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Fhrend innovieren
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Warum innovieren manche Unternehmen erfolgreicher als andere? Welches Unternehmensverstndnis steckt dahinter? Wer sind die Fhrungspersnlichkeiten, die mit und in ihren Unternehmen fhrend und nachhaltig innovieren? Friedrich Nitschke, Wolfgang Plischke und Siegfried Russwurm erlutern im Gesprch mit Werner Seidenschwarz, wie Innovationen in ihren Unternehmen entstehen und umgesetzt werden. Das Werk fhrt den Leser dabei mithilfe innovativer Erfolgsgeschichten wie dem project i von BMW, der SIMATIC von Siemens oder dem Aspirin von Bayer hinter die Kulissen. Mit zahlreichen Beispielen zu radikalen Durchbruchsinnovationen und nachhaltigen Innovationsmustern fr Unternehmer, Manager und alle an Innovationen interessierte Leser.
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