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Die Kontaktaufnahme und der Ausbau von Geschftsbeziehungen zu chinesischen Partnern wird hufig durch tief verwurzelte kulturelle Gepflogenheiten erschwert. Manuel Vermeer, Sinologe mit mehr als 30 Jahren Chinaerfahrung, beschreibt anschaulich die Hintergrnde und Strukturen an den chinesischen Verhandlungstischen und zeigt an Fallbeispielen, wie sich Manager von Deutschland aus optimal vorbereiten knnen. Besonders hilfreich: Wichtige Internetadressen zur Kontaktaufnahme sowie sprachliche Hinweise und Redewendungen. Ein kompakter und ntzlicher Ratgeber, jetzt bereits in der 3., grndlich berarbeiteten Auflage.
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