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Umgang US-amerikanischer Expatriate-Familien mit der deutschen Gastkultur

Umgang US-amerikanischer Expatriate-Familien mit der deutschen Gastkultur

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658055691
Condition
New
Product Description

Mitarbeiterentsendungen haben im Rahmen der Globalisierung von Mrkten und Unternehmen hohe Bedeutung. Zentral fr den Entsendungserfolg ist die Anpassung von Expatriate-Familien an die Kultur des Gastlandes. Melanie Wortmann untersucht das Erleben des Alltags und typischer Probleme von US-amerikanischen Expatriate-Familien in Deutschland mittels qualitativer Interviews. Unter Bercksichtigung bisheriger Erkenntnisse aus Internationalem Management, Akkulturations- und Expatriateforschung beschreibt sie eine kritische Anpassungsphase sowie ein fr den Entsendungserfolg notwendiges Anpassungsniveau. Die Autorin gibt auerdem praktische Empfehlungen fr das Entsendungsmanagement.

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