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Produktpiraterie
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Welchen Einflussgren unterliegen Konsumenten, wenn sie Formen der Produktpiraterie, insbesondere Flschungen, Plagiate und Raubkopien, bewusst erwerben? Die hier zugrundeliegende nachfrageorientierte Sichtweise ermglicht Unternehmen, Interessensverbnden und staatlichen Organen, Manahmen abzuleiten, um den bewussten Erwerb effektiv zu unterbinden. Die hierzu entwickelte konsumentenorientierte Terminologie bildet die Grundlage fr eine quantitative Meta-Analyse. Der Autor trennt dabei wichtige von unwichtigen Einflussgren und zeigt Randbedingungen dieser Faktoren auf. Ein auf den zentralen Einflssen basierendes Strukturgleichungsmodell bestimmt anschlieend die relative Bedeutung sowie Wirkungswege dieser Variablen. Abschlieend werden Implikationen fr Forschung und Praxis diskutiert.
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