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Allgemeine Betriebswirtschaftslehre
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Dieses Lehrbuch gibt einen kompakten und verstndlichen berblick ber das betriebswirtschaftliche Grundwissen in allen unternehmerischen Funktionen. Kurze Lerneinheiten, bersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen fr eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit betriebswirtschaftlichen Fragen im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen. Fr die vorliegende 2. Auflage wurden alle Kapitel vollstndig aktualisiert, berarbeitet und um neue Entwicklungen ergnzt.
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