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Markenfhrung
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Dieses Lehrbuch vermittelt einen kompakten und verstndlichen berblick ber die Grundlagen der Markenfhrung. Kurze Lerneinheiten, bersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen fr eine nachhaltige Wissensvermittlung. Es richtet sich damit an alle, die sich mit Fragen der Markenfhrung im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.
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