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Marketing-Controlling

Marketing-Controlling

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658145170
Condition
New
Product Description

Dieses Lehrbuchvermitteltanwendungsorientiertdie Grundlagen der Planung, Steuerung und Kontrolle im Absatzbereich.Nach einer kurzen Erluterung der Begrifflichkeitenliegtder Schwerpunkt darauf, einen berblick ber die wichtigsten, konkreten Instrumente des Marketing-Controlling zu geben.Kurze Lerneinheiten, bersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen fr eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Fragen des Marketing-Controlling im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.

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