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Marketing-Controlling
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Dieses Lehrbuchvermitteltanwendungsorientiertdie Grundlagen der Planung, Steuerung und Kontrolle im Absatzbereich.Nach einer kurzen Erluterung der Begrifflichkeitenliegtder Schwerpunkt darauf, einen berblick ber die wichtigsten, konkreten Instrumente des Marketing-Controlling zu geben.Kurze Lerneinheiten, bersichtliche didaktische Module sowie die begleitende Lernkontrolle sorgen fr eine nachhaltige Wissensvermittlung. Das Buch richtet sich damit an alle, die sich mit Fragen des Marketing-Controlling im Rahmen ihrer Aus- und Weiterbildung (auch im Nebenfach) sowie ihrer beruflichen Praxis auseinandersetzen.
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