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Innovation neu denken

Innovation neu denken

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658056957
Condition
New
Product Description

Oliver Hoffmann beschreibt eine zeitgem neue, holistische Sichtweise auf Innovation und wie diese universell hergestellt werden kann, um Produkte erfolgreich am Markt zu machen. Dazu dienen ihm die Analyse der langfristigen Innovationsgeschichte der Uhrenindustrie und deren Entwicklungsdynamik. Er arbeitet an vielen Clusterbeispielen die wesentlichen Erfolgsfaktoren und Stellhebel heraus, die den lang andauernden Erfolg der Branche ermglichen und auch auf andere Industrien bertragen werden knnen.

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