Copied Funktionelle Werbung
Funktionelle Werbung
Wie Sie effektiv, glaubwrdig und ohne unntige Kosten Ihren Werbeerfolg verbessern, erfahren Sie in diesem Buch. Denn die meisten Beteiligten am Werbemarkt stehen vor denselben Problemen wie beispielsweise ungenaue Briefings, pltzlich ausufernde Budgets oder starke Streuverluste. Bei strategischer Planung vorab und przisem Werbemanagement knnen diese Fallstricke vermieden werden. Fundiert und praxisnah erklrt Robert Henrik Grtner anhand von 50 Prinzipien, wie Sie erfolgskritische Werbeprobleme umgehen und im Notfall auch per Sofortmanahme eliminieren knnen. Marketingverantwortliche, Agenturen und Medienanbieter profitieren gleichermaen von diesem unverzichtbaren Ratgeber.
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