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Brand the Future
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Dieses Buch zeigt anhand eines Best-Practice-Beispiels auf, wie eine Marke mit Dienstleistungspartnern systematisch entwickelt und mit entsprechenden Marketingaktivitten konsequent weitergefhrt wird. Von der strategischen Entwicklung bis hin zur Verdeutlichung der Markennutzen im Verkaufsgesprch werden wesentliche Handlungsschritte aufgezeigt, die eine entscheidende Wirkung auf die Markenwahrnehmung haben. Das Buch richtet sich vorwiegend an Fhrungskrfte im B2B-Bereich, die einen Brandingprozess zu verantworten haben.
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