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Patent und Patentrecherche
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Erfinder, Existenzgrnder in Start-ups, Patentingenieure, Entwickler und Manager erhalten einen berblick sowie einen praktischen Einstieg in die gewerblichen Schutzrechte. Der Schwerpunkt liegt auf dem Schutz von technischen Erfindungen mittels Patenten. Es werden die typischen Fragen eines Neueinsteigers beantwortet, beispielsweise die Vorteile eines Patents sowie die Anforderungen, die an eine schutzfhige Erfindung gestellt werden. Das Buch liefert eine praktische Hilfe bei der Patentrecherche und der Verwertung von Patenten. Konkrete Hinweise zur Integration des Patentwesens in den Erfindungsprozess und den Marketingmix machen das Buch besonders wertvoll fr kleine und mittlere Unternehmen.
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