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Nachhaltigkeitsmarketing
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Die Autoren des Buches geben eine Einfhrung in die Ziele, Strategien und Manahmen des Nachhaltigkeitsmarketing. Dabei werden konomische, kologische und soziale Perspektiven bercksichtigt. Insgesamt wird die Absicht verfolgt, vor allem die Prinzipien und Merkmale des Nachhaltigkeitsmarketing strker als Standard fr alle Marketingaktivitten zu verankern. Eine ausgewogene Mischung aus theoretischen Grundlagen und praktischen Beispielen macht das Buch sowohl fr Studierende als auch fr die unternehmerische Praxis interessant.
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