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Wertschpfung hybrid gestalten
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In diesem Open-Access-Buch ist die Digitalisierung von Geschftsmodellen anhand von Praxisbeispielen beschrieben. Dies umfasst einerseits die Entwicklung digitaler bzw. hybrider Geschftsmodelle und andererseits die Gestaltung des Umsetzungsprozesses im Unternehmen. Dazu zhlen Vernderungen an Strukturen der Aufbau- und Ablauforganisation ebenso wie an Zusammenarbeit, Fhrung und Kompetenzbedarf. Alle Vorgehensweisen und Lsungen sind anschaulich dargestellt. Damit verbundene Potenziale werden ebenso aufgezeigt wie kritische Erfolgsfaktoren.
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