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Springer Nature
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GTIN
9783658060305
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New
Product Description

Advertorials vermitteln den Eindruck redaktioneller Berichterstattung, sie sind jedoch bezahlte Werbeinhalte und folgen wirtschaftlichen Interessen. Nina Kberer beschftigt sich aus normativer Perspektive mit dem Trennungsgrundsatz von Werbung und redaktionellen Inhalten. Aus medienethischer Sicht ist der Anspruch auf Transparenz (und die berprfbarkeit von Transparenz) plausibilisierbar und im Rahmen medialer Kommunikation weiterhin zu fordern. In diesem Zusammenhang errtert die Autorin unter Rckbezug auf empirische Ergebnisse , welche Manahmen zu ergreifen sind, um einen verantwortungsvollen Umgang mit Sonderwerbeformen wie Advertorials auf Produzentenseite sowie auf Ebene der Rezipienten zu gewhrleisten.

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