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Management von Multiscreen-Kampagnen

Management von Multiscreen-Kampagnen

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658060343
Condition
New
Product Description

TV, Smartphone, Tablet, Notebook, PC, Spielekonsolen und Apps - dieses Buch zeigt, wie fr werbungtreibende Unternehmen die Markenkommunikation in einer komplexen Multiscreen-Welt beherrschbar bleibt. Dem Buch liegt die berzeugung zu Grunde, dass die heutigen Mediennutzungsrealitten eine groe Chance sind, fr starke Marken auch langfristig im Wettbewerb kommerzielle Erfolge zu erzielen. Hartmut Brgner gibt praxisnahe Empfehlungen und liefert konkrete Leitfden zum Management von Multiscreen-Kampagnen fr alle marketingnahen Funktionen im Unternehmen. Ein empfehlenswerter Standard fr Marketingexperten und Kommunikationsspezialisten, die die Relevanz des Themas fr sich erkannt haben und mehr Entscheidungssicherheit fr ihre Kampagnen in unserer bildschirmfokussierten medialen Lebenswirklichkeit suchen.

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