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Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing
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Der Band analysiert die Trennung zwischen redaktioneller Berichterstattung sowie PR-Produkten, Marketing und Werbung, die grundstzlich gefordert wird und in rechtlichen Bestimmungen unter dem Stichwort Trennungsgrundsatz festgeschrieben ist. Allerdings ist in der Praxis festzustellen, dass zwischen diesen Professionen nicht immer klare Linien zu erkennen sind. Dies hat unterschiedliche Ursachen, die in den Marktbedingungen, Ressourcen, Medienentwicklungen zu finden sind. Kritisch zu hinterfragen ist der Umgang mit solchen Vermischungen. Dabei geht es um die Prfung und Beurteilung von Grenzziehungen sowie deren Konsequenzen.
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