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Wahlkampf in den Bundeslndern
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David Christoph Lerch entwickelt ein theoretisches Modell zur Analyse von Wahlkmpfen und eine Typologie der fnf gngigen Kommunikationstypen im Wahlkampf. Dieses Modell im Spannungsfeld zwischen den SpitzenkandidatInnen und ihrer Partei berprft er empirisch auf der Ebene der Bundeslnder (in acht aktuellen Landtagswahlkmpfen) und legt dabei dar, wie die allgemeinen Gesetzmigkeiten des Wahlkampfs vom persnlichen Stil der Kandidatin oder des Kandidaten sowie von der regionalen politischen Kultur beeinflusst werden. Der Autor rundet die Untersuchung mit acht konkreten Handlungsempfehlungen un -erklrungen fr alle Akteure ab, die sich direkt oder indirekt, prospektiv oder retrospektiv mit Wahlkmpfen befassen.
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