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Employer Brand Management
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Das Buch zeigt auf, wie Unternehmen ihre Arbeitgebermarke systematisch aufbauen und steuern knnen, um im Wettbewerb um Mitarbeiter erfolgreich zu sein. Neben den Grundlagen des Employer Brand Managements prsentieren die Autoren Methoden und Manahmen zur Entwicklung einer Employer Branding-Strategie, zur Kommunikation der Arbeitgebermarke und zur Erfolgskontrolle. Ergnzend zu den wissenschaftlichen Erkenntnissen enthlt das Werk Fallstudien sowie eine Vielzahl anschaulicher Praxisbeispiele. Der Schwerpunkt liegt dabei auf der Rekrutierungsfunktion der Arbeitgebermarke.
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