Compare Prices | Create Shopping Lists with Price Drop Alerts | Set Coupons, Promo Codes & Sales Alerts | Get Access to Exclusive Deals and Much More... All in One Place | Read all about it here

Proceedings of the 1996 Multicultural Marketing Conference

Proceedings of the 1996 Multicultural Marketing Conference

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783319173948
Condition
New
Product Description

This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Available Colors
Available Sizes
1 Offer Price Range: $129.00 - $129.00
BEST PRICE

Single Product Purchase

$129.00
@ Link.springer.com     BUY Now

Price Comparison

Seller Contact Seller List Price On Sale Shipping Best Promo Final Price Volume Discount Financing Availability Seller's Page
BEST PRICE
1 Product Purchase
@ Link.springer.com
Contact Store Call Store Contact Support
$129.00 $129.00

$129.00
See Site In stock Visit Store

Similar Products

Gut Remediation of Environmental Pollutants

$109.99

Submission and Subjection in Leviathan

$39.99

Oxygen Transport to Tissue X

$84.99

Europes Economic Future

$69.99

MATLAB Programming for Numerical Analysis

$49.99

Bottom Line Management

$44.99

Editing, Performance, Texts

$54.99

Zombie Season: Zombie Season

$5.99

Foundation Flash Cartoon Animation

$39.99

Economic Inequality and Policy Control in the United States

$54.99

Microsoft Project fr Windows

$64.99

The Language of Suspense in Crime Fiction

$89.00

Ultrasonography in Ophthalmology 12

$39.99

Humangenetik

$64.99

Down But Not Out

$89.00

Mechanically Gated Channels and their Regulation

$169.99

Information Modelling for Archaeology and Anthropology

$49.99

Science SQC, New Quality Control Principle

$84.99

Die Neuordnung der Krankenanstaltsstatistik fr das Deutsche Reich

$59.99

Tagung, gehalten in Kln vom 29.3. bis 2.4.1977

$66.10

Accessible HiLo Favorites Grades 3-5 Collection

$255.00

Variant Construction from Theoretical Foundation to Applications

$59.99

Kinder im Stress

$34.99

America's Allies and War

$54.99

Gesellschaft

$29.99

United States-Japan Seminar on Host-Guest Chemistry

$39.99

Electrochemistry

$54.99

Expeditionen in den Nanokosmos

$44.99

Anaesthesiologische Probleme in der Hals-Nasen-Ohren-Heilkunde und Kieferchirurgie

$59.99

Communimetrics

$89.99

Human Resource Management and Development

$39.99

Applied Cryptography and Network Security Workshops

$99.99

Cyber Security: Analytics, Technology and Automation

$89.00

Behind the Executive Door

$24.99

Individuelle Freiheiten heterosexuelle Normen

$59.99

Controllership in Deutschland

$59.99

Foundational Papers in Oculoplastics

$169.99

Capillary Electrophoresis-Mass Spectrometry

$109.00

Politik in der Mediendemokratie

$69.99

Tabelle zur mikroskopischen Bestimmung der offizinellen Drogenpulver

$44.99