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Kundenintegration und Leistungslehre

Kundenintegration und Leistungslehre

Brand
Springer Nature
Manufacturer
N/A
Part Number
0
GTIN
9783658074470
Condition
New
Product Description

International renommierte Wissenschaftler und namhafte Fhrungskrfte bekannter Unternehmen zeigen die theoretische Bedeutung und die praktische Relevanz von Kundenintegration und Leistungslehre in Bezug auf die Themenbereiche Value Creation, Dienstleistungen, Business of Solution und Entrepreneurship auf. Der Inhalt Wert und Wertentstehung Service Entrepreneurship Nutzungsprozesse und use value Open Innovation und dynamische Netzwerkfhigkeiten Wettbewerb und Information Optimale Integration des externen Faktors im Maschinenbau Internationalisierung von Service-to-Business-Angeboten Verhandlungen zwischen Ver- und Einkufern Soft Skills und Social Business im Account-Management Design to Cost im Plattform-Business Der Einfluss von B2B-Referenzen auf das wahrgenommene Kaufrisiko Sportmarketing aus Sicht der Neuen Institutionenkonomik.

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