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Chefsache Social Media Marketing
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Dieser Band der beliebten "Chefsache"-Reihe zeigt Ihnen, wie Sie die Mglichkeiten der sozialen Netzwerke optimal fr Ihr Unternehmen nutzen. Die Gesellschaft wandelt sich, Generationen prallen aufeinander. Es wird Zeit fr ein neues Marketing, das die zuknftigen Kunden, die junge Generation, anspricht und Ihrem Unternehmen zu einem positiven Image bei dieser Zielgruppe verhilft. Die Autoren stellen die wichtigsten Social-Media-Plattformen vor, erlutern Strategien fr das Marketing 2.0, beschreiben Methoden der Erfolgsmessung und zeigen, wie man Fehler beim Umgang mit den sozialen Medien vermeidet.
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