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Reputation und Wahrnehmung
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Alexander Fleischer klrt, wie Reputation zustande kommt und wie sie beurteilt wird. Ausgehend davon entwickelt er erstmals eine Reputationstypologie fr Organisationen sowie ein Kommunikationsmodell zur Entstehung von Reputation und eine idealtypische Beeinflussungsstrategie. Der Autor erffnet eine neue Perspektive auf Unternehmensstrategie eine die auf neuesten Erkenntnissen zu unserer Wahrnehmung und daraus gezogenen Schlssen zur Entstehung von Reputation fusst. Denn trotz der groen Bedeutung von Reputation fr Organisationen aller Art und trotz zahlreicher Literatur wurde zuvor nicht beantwortet, wie Reputation entsteht.
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